职位:海外广告投放主管
发布日期:
2021-08-30 16:46:38
浏览量:
薪资:28-36万
工作地点:苏州
行业:知名智能电器公司
岗位职责 ( Job responsibilities ):
1. Responsible for the promotion of effective advertising, including the discovery of promotion channels, monitoring and optimization of advertising data, and the advertising daily reports.
负责效果广告推广工作,包括推广渠道的挖掘,广告数据的监控以及优化,广告数据报表的日常统计。
2. Optimize advertising programs by analyzing the characteristics of the target audience. Optimize advertising channels effectively through advertising data to reduce costs and establish a systematic advertising system.
通过分析目标人群特点,优化广告投放方案。通过投放数据有效的对投放渠道进行优化,降低投放成本,建立起成系统的投放体系。
3. Develop an advertising plan based on demand, collate and analyze advertising data, adjust advertising strategy, optimize advertising performance, and improve advertising efficiency.
根据需求制定广告投放计划,整理分析投放数据,适时调整投放策略,优化投放效果,提高广告效率。
4. Responsible for collecting and organizing advertising materials, analyzing and optimizing them, and clarifying ideas for the design of new ads.
负责广告素材的收集整理,分析优化,为新广告的设计明确思路。
5. Negotiate cooperation with advertising agencies, maintain good communication and liaison with external promotion channels, and establish long-term and stable cooperative relationships.
同广告代理商进行广告合作谈判,与外部推广渠道保持良好的沟通和联络,建立长期稳定的合作关系。
6. Constantly experimenting with new target groups and advertising formats using innovative thinking, seek and test new forms of advertising.
运用创新思维不断尝试新的目标群体和广告形式,寻找、测试和推广新的广告投放形式。
7. Timely insight into industry and competitor advertising data, and collation of competitor advertising information.
及时洞察行业及竞品广告数据,并整理竞品广告投放信息。
环境职责 ( Environmental responsibilities ):
1. Understand the impact of your work on the team and environment.
了解自身工作对团队及环境的影响。
2.Comply with the requirements of relevant environmental management systems.
遵守与执行相关环境管理体系的要求。
3. Responsible for maintaining the environmental management system and making improvements.
有责任维护环境管理体系和提出改善。